Lenny's Podcast · October 2, 2022

Using behavioral science to improve your product | Kristen Berman (Irrational

with Kristen Berman

Featured insight

To decrease unwanted behaviors like misinformation sharing, add friction rather than removing it. TikTok reduced misinformation shares by 24% by adding warning labels and 'Are you sure?' popups that slow people down from hot emotional states. — Kristen Berman

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