Lenny's Podcast · March 21, 2024

The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

with Emilie Gerber

Featured insight

Warm relationships with reporters aren't as crucial as people think. Any good reporter won't make editorial decisions based on friendships. A relationship only gets you an open and an answer, but cold outreach done well is just as effective. Focus on writing thoughtful notes to the right people instead. — Emilie Gerber

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