Lenny's Podcast · September 14, 2025

'The ultimate guide to AEO: How to get ChatGPT to recommend your product |

with Ethan Smith

Featured insight

For Reddit optimization, say who you are, where you work, and give useful information. The obvious growth strategy of creating fake accounts and spam comments gets banned. Instead, authentic participation works: find threads in citations you want to rank for and contribute genuinely. — Ethan Smith

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