Lenny's Podcast · May 30, 2024

'The surprising truth about what closes deals: Insights from 2.5m sales conversations

with Matt Dixon

Featured insight

The biggest insight is that 40-60% of qualified sales deals are lost not to competition, but to indecision. Customers want to buy but can't because they're stuck in fear of failure and getting blamed if something goes wrong. — Matt Dixon

Loading the full episode…