Lenny's Podcast · September 14, 2023

Picking sharp problems, increasing virality, and unique product frameworks

with Oji Udezue

Featured insight

True virality occurs when customers market your product because it solves a sharp problem exceptionally well. Synthetic viral tactics fail if the underlying product isn't great - you need to build a great product that solves a sharp problem as the foundation before any viral mechanics will work. — Oji Udezue

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