Lenny's Podcast · January 29, 2023

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

with Zoelle Egner

Featured insight

Invest in customer success before sales if you're B2B. Airtable had customer success before they had sales because champions who got value would eventually influence budget decisions, making enterprise sales much easier when IT had 500 people already using the product. — Zoelle Egner

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