Lenny's Podcast · January 22, 2023

How to nail your product positioning | April Dunford (Obviously Awesome)

with April Dunford 2.0

Featured insight

Most companies follow bowling pin strategy rather than category creation. Define a market segment underserved by the leader, dominate that 'lead pin,' then expand to adjacent segments. Even successful 'category creators' like Salesforce started as 'CRM for very small businesses' in existing categories. — April Dunford

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