Lenny's Podcast · February 23, 2025

How to find work you love | Bob Moesta (Jobs-to-be-Done co-creator, author

with Bob Moesta

Featured insight

Use a four forces model where F1 (push from current situation) + F2 (pull toward new outcome) must be greater than F3 (anxiety of new solution) + F4 (habit of present). Reducing friction often works better than adding features because more features create anxiety. — Bob Moesta

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