Lenny's Podcast · September 24, 2023

How to drive word of mouth | Nilan Peiris (CPO of Wise)

with Nilan Peiris

Featured insight

When analyzing NPS data at Wise, they discovered that referral rates doubled at each level from detractors to neutrals to promoters. Moving NPS from 30% to 50% increases the viral coefficient of your entire customer base, creating exponential returns compared to one-off conversion improvements. — Nilan Peiris

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