Lenny's Podcast · September 11, 2022

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

with Emily Kramer

Featured insight

When hiring your first marketer, hire pie-shaped marketers, not T-shaped. You want someone who is an expert in one of three areas (product marketing, content marketing, or growth marketing), proficient in another, and able to set strategy and hire contractors across all areas. — Emily Kramer

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