Lenny's Podcast · September 17, 2023

How to become a category pirate | Christopher Lochhead (Author of Play Bigger,

with Christopher Lochhead

Featured insight

Problems create categories, not the other way around. You either need to solve a new problem or reframe an existing problem in a very different way. The company that gets the world to agree with their definition of a problem set, which leads to their solution set, wins. — Christopher Lochhead

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