Lenny's Podcast · October 5, 2025

Finding hidden growth opportunities in your product | Albert Cheng (Duolingo,

with Albert Cheng

Albert Cheng from Duolingo reveals unconventional growth strategies that helped scale one of the world's most successful consumer apps. Learn how to find hidden growth opportunities by oscillating between explore and exploit phases, leverage AI for company-wide data democratization, and build viral sharing by identifying where users naturally take screenshots. Discover why high agency over domain expertise matters in hiring, how freemium sampling strategies can double conversion rates, and practical frameworks for scaling experimentation culture across product, marketing, and content teams.

Featured insight

When trying to create viral sharing, find where users are already organically taking screenshots, then make those moments much better. Don't fight human intuition - lean into existing behavior and 5X or 10X those natural sharing moments with better design, animations, and delightful experiences. — Albert Cheng

Best for: Growth PMs at consumer subscription apps, Founders scaling freemium products, VP Growth at B2C companies

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