Lenny's Podcast · March 31, 2024

Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition

with Archie Abrams

Featured insight

When teams optimize for conversion rates within funnel stages, they often fall into the trap of making it harder to do the step before their metric to boost their numbers. Instead, focus on absolute numbers - get more people through each stage rather than optimizing percentages, which often leads to constricted funnels. — Archie Abrams

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