Lenny's Podcast · September 7, 2023

An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

with Claire Butler

Featured insight

Designers don't want to hear from marketers - they have an extremely high bullshit meter and don't want to be marketed to. The key is to really try to not market and instead focus on technical features and deep craft decisions that build authenticity with your audience. — Claire Butler

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