Lenny's Podcast · October 22, 2023

A step-by-step guide to crafting a sales pitch that wins | April Dunford (author

with April Dunford

Featured insight

In B2B purchases with 5-7 people involved, focus your positioning and pitch on winning the champion first. Once the deal is cooking, arm that champion to handle objections from IT, purchasing, and other stakeholders who can kill deals but can't make them happen. — April Dunford

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